It was late 2016 when I stumbled into body care formulation. The plan was to start a business, private labeling body care products. My partnerand I quickly realized our vision of "clean" did not align with the accepted norm. We hired an experienced formulator who took our existing formula and made it what he called "market ready." In other words, he added preservatives and fillers, which was everything we hoped to change with our company. I turned to my partner and said, "We are smart. We can figure this out ourselves". The rest is history........