“Whole Ingredient Formulation.”

It means we use minimally-processed ingredients derived from a single plant. We think you should know exactly what an ingredient is when you read it on your label.

It’s simple. We like it like that.

We start by checking if the ingredient has been banned in the EU.

Then we check Environmental Working Group's rating.

We only use EWG rated level one-rated ingredients.

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We always give you our COMPLETE ingredient list. If you have a question please ask. We promise to answer.

We never hide behind Greenwashing tactics like “Key Ingredients."

We believe the best ingredients make the best products.

We purchase our ingredients from reputable sources who thoroughly vet their suppliers.

This way, you can trust us to take care of your beautiful skin.